Let’s put your customer in focus

My name is Sally White and I’m the CEO and founder of UX Fokus. I’ve worked with Usability and UX Research in the IT and health care industry for more than 20 years. I’ve worked in complex, international organizations, both as a consultant and as an employee, for example with Aerocrine, Baxter, Delaval, Electrolux, IKEA, ITAB, Nokia and Sony.

I work with a wide partner network of competencies touching the core business, enabling me to cover a wide area of services within user experience. My clients include e.g. IKEA, Axis Communications, Essity, Lenovo, Verisure and Zenit Design. 

The customer experience is the key for success in most industries, and UX research is an important tool on this journey. Start putting your customer in focus by using the contact form below. I’ll get back to you and help bring sparkle to your business!